Terms and Conditions

1. Acceptance of Terms

1.1 By accessing or using the Tattoo Pathway website located at https://tattoopathway.com/ (the “Website”) or the Tattoo Pathway mobile application (the “App”), collectively referred to as the “Services,” you agree to be bound by these Terms and Conditions (“Terms”). If you do not agree to these Terms, you may not access or use the Services. In order to access certain features of the Services, you must create an account.

1.2 These Terms constitute a legally binding agreement between you (“User,” “you,” or “your”) and The Tattoo Pathway (“Company,” “we,” “us,” or “our”) regarding your use of the Services.

1.3 We reserve the right to modify or update these Terms at any time, at our sole discretion. We will provide you with reasonable prior notice of any material changes to these Terms, either through a notification within the App or by posting a notice on the Website. Your continued use of the Services after the effective date of any changes constitutes your acceptance of such changes. Non-material changes will be communicated through Website or App updates.

1.4 These Terms incorporate our Privacy Policy, available at https://tattoopathway.com/privacy-policy/, which explains how we collect, use, and disclose information about you. By using the Services, you also agree to the terms of our Privacy Policy.

1.5 Definitions:

• “Personal Data” means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• “Sale” (as defined under California law) means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s Personal Data to another business or a third party for monetary or other valuable consideration.
• “Notification” means a pop-up message, banner notification, or other similar alert displayed within the App or on the Website.
• “Material Change” means a change to these Terms that significantly affects your rights or obligations under this Agreement, such as changes to dispute resolution provisions, liability limitations, or payment terms.

2. User Accounts and Eligibility

2.1 Account Creation: In order to access certain features of the Services, such as purchasing courses and participating in community forums, you may be required to create a user account. By creating an account, you represent and warrant that:

• You are at least 13 years of age.
• All information you provide during registration is accurate, current, and complete.
• You will maintain the security and confidentiality of your account credentials, including your password. You are responsible for all activities that occur under your account and agree not to disclose your password to any third party. You agree to notify The Tattoo Pathway immediately of any unauthorized use of your account or any other breach of security.
• You will not share your account credentials with any third party.
• You are responsible for all activities that occur under your account.
• If you are a resident of the European Union and under the age of 16, you confirm that you have obtained parental consent before creating an account and using the Services
• We will only collect the minimum amount of Personal Data necessary to fulfill the purposes outlined in these Terms and our Privacy Policy.
• You agree to provide accurate, current, and complete information during the registration process and to update such information to keep it accurate, current, and complete. The Tattoo Pathway reserves the right to refuse service, terminate accounts, or remove or edit content in its sole discretion if we believe that the information provided is not accurate, current, or complete.

2.2 Account Verification: Upon registration, you will receive an automated email containing a temporary password. By accessing your account with this password and setting a new one, you confirm the validity of your email address.

2.3 Account Termination and Suspension:

• The Tattoo Pathway reserves the right to suspend or terminate your account at any time, with or without cause, and with or without notice.
• Grounds for suspension or termination may include, but are not limited to:
  • Violation of these Terms.
  • Engaging in abusive, harassing, or disruptive behavior within the Services.
  • Providing false or misleading information during registration.
  • Infringing on the intellectual property rights of others.
• We may implement a “three strikes” policy, where we issue warnings for minor violations before suspending or terminating your account for repeated or serious offenses. 

2.4 Reactivation of Terminated Accounts: Reactivation of terminated accounts is at the sole discretion of The Tattoo Pathway. You may be required to submit a request for reactivation and agree to comply with the Terms.

2.5 Account Management: You can manage your account information, including notification settings, password, and privacy settings (e.g., who sees your location and bio details) through the Account Settings section of the Services.

2.6 Account Deletion: You may delete your account at any time by following the instructions in the Account Settings section. Please note that upon account deletion, all your User Content and associated data will be permanently deleted and will not be recoverable.

3. User Conduct

3.1 Community Guidelines: You agree to abide by the following guidelines when interacting with other users or sharing content within the Services, including forums, group chats, private chats, and comment sections:

• Be Respectful: Treat others with courtesy and respect. Do not engage in personal attacks, harassment, bullying, or any form of discrimination based on race, gender, sexual orientation, religion, nationality, disability, or any other protected characteristic.
• No Hate Speech or Offensive Content: Do not post, share, or promote content that is hateful, threatening, violent, sexually explicit, or otherwise offensive. This includes content that incites violence or hatred, promotes self-harm, or exploits, abuses, or endangers children.
• Stay on Topic: Keep discussions relevant to the topic at hand. Do not spam, post irrelevant content, or engage in off-topic conversations.
• Respect Privacy: Do not share personal information about yourself or others without their consent. This includes names, contact details, addresses, or any other information that could be used to identify or locate someone.
• No Unsolicited Advice: Refrain from offering unsolicited advice, especially on sensitive topics like mental health or medical conditions. Encourage others to seek professional help if needed.
• No Impersonation: Do not impersonate another person or entity, or falsely claim an affiliation with any individual or organization.
• No Commercial Activity: Do not use the Services for commercial purposes, such as advertising, promoting products or services, or soliciting business.

3.2 Content Restrictions:

• Nudity and Violence: While we understand that some tattoo designs may depict nudity or suggestive themes, please ensure that any such content is within reason and does not violate community standards. Violent content is strictly prohibited.
• Copyright: You may share copyrighted material as long as you provide proper attribution and do not violate the copyright holder’s rights.
• Sensitive Personal Information: Do not post or share sensitive personal information about yourself or others, such as social security numbers, financial information, medical records, or any other data that could be used for identity theft or fraud.
• Graphic or Explicit Content: Do not post or share images or videos that are excessively graphic, gory, or sexually explicit. This includes content that depicts violence, abuse, or self-harm.
• Misleading or False Information: Do not spread misinformation, disinformation, or false claims.
• Harmful or Dangerous Content: Do not share information or instructions that could lead to harm, injury, or illegal activities.

3.3 Prohibited Activities: In addition to the above guidelines, you agree not to:

• Violate any applicable laws or regulations.
• Attempt to gain unauthorised access to the Services, other users’ accounts, or any part of the Tattoo Pathway network.
• Interfere with or disrupt the operation of the Services, including introducing viruses, malware, or other harmful code.
• Reverse engineer, decompile, or disassemble the App or any part thereof.
• Use automated scripts or bots to interact with the Services.
• Collect or harvest any information about other users, including personally identifiable information, without their consent.

3.4 Enforcement: Tattoo Pathway reserves the right to investigate and take appropriate action against any user who violates these Terms or engages in prohibited activities. This may include:

• Issuing warnings or temporary suspensions.
• Permanently banning users from the Services.
• Reporting illegal activity to law enforcement.
• Users can report inappropriate content or behavior by emailing us at support@tattopathway.com or using the “Report Post” feature on the Website. The available reporting categories include Harassment, Inappropriate Content, Misinformation, Offensive Content, and Suspicious Content.
• Users can also block other users through the Website interface, preventing interactions with the blocked user.

3.5 Data Protection: You agree not to engage in any activities that would violate the General Data Protection Regulation (GDPR) or any other applicable data protection laws. This includes, but is not limited to, collecting or processing the Personal Data of other users without their explicit consent.

4. Intellectual Property Rights

4.1 Ownership of Content: The Tattoo Pathway and its licensors exclusively own all right, title, and interest in and to the Services, including all content provided on or through the Services, such as text, graphics, logos, images, videos, audio clips, software, code, data, and user interface designs (collectively, the “Content”). The Content is protected by copyright, trademark, patent, trade secret, and other intellectual property laws.

4.2 Limited License: Subject to your compliance with these Terms, The Tattoo Pathway grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Services and Content solely for your personal, non-commercial use. This license does not include the right to:

• Modify, reproduce, distribute, display, perform, or create derivative works based on the Content.
• Use any data mining, robots, or similar data gathering or extraction methods on the Services.
• Decompile, reverse engineer, or disassemble any software or other products or processes accessible through the Services.
• Use the Services in any way that violates applicable laws or regulations.

4.3 User Content: You retain ownership of any original content you create and post on or through the Services (“User Content”). By posting User Content, you grant The Tattoo Pathway a non-exclusive, royalty-free, worldwide, perpetual, and irrevocable license to use, reproduce, modify, adapt, publish, translate, distribute, perform, and display such User Content for the purpose of operating and promoting the Services, including for research purposes as described in our Privacy Policy. This license includes the right to process any Personal Data contained within your User Content to the extent necessary for these purposes and in compliance with applicable data protection laws.

4.4 Feedback: Any feedback, comments, or suggestions you provide regarding the Services (“Feedback”) shall be considered non-confidential and The Tattoo Pathway shall be free to use, reproduce, modify, adapt, publish, translate, distribute, and display such Feedback in any medium, without restriction or compensation to you.

4.5 Copyright Infringement: If you believe that any Content on the Services infringes upon your copyrights, please notify us in writing by providing the following information:

• A description of the copyrighted work that you claim has been infringed.
• A description of where the material that you claim is infringing is located on the Services.
• Your address, telephone number, and email address.
• A statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law.
• A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.

We will respond to notices of alleged copyright infringement that comply with applicable law and are properly provided to us.

5. Payments and Refunds

5.1 Payment Methods: We accept the following payment methods for purchases made through the Services:

• Major credit and debit cards (Visa, Mastercard, American Express, etc.)
• Klarna
• Afterpay

5.2 Currency and Exchange Rates:

• All prices on the Website and App are displayed in the currency you select.
• We accept multiple currencies, including USD, AUD, EURO, GBP, CAD, and NZD.
• Exchange rates are calculated based on the European Central Bank (ECB) rates and rounded to two decimal places using the Aelia WooCommerce Currency Switcher plugin.
• Please note that your financial institution may charge additional fees for currency conversion.

5.3 Refunds:

• Courses: You may request a refund for a course within 14 days of purchase if you are not satisfied with the content or quality.
• Digital Products: All digital products, such as ebooks and audiobooks, are non-refundable except where required by law.
• Refund Eligibility: To be eligible for a refund, you must not have accessed more than 20% of the course content or used the digital product in any way.
• Refund Process: Refunds will be processed to the original payment method, minus any applicable processing fees. Please allow up to 10 business days for the refund to reflect in your account.

5.4 Pricing and Taxes:

• Prices for our products and services are subject to change without notice.
• Any price changes will not affect orders that have already been placed.
• We may offer discounts and promotions from time to time, which may be applied automatically or through the use of coupon codes at checkout.
• Prices displayed on the Website and App are inclusive of applicable taxes, unless otherwise stated.

5.6 Payment Processor Terms: You agree to the terms and conditions of any third-party payment processors we use, including their privacy policies and data processing practices.

5.7 Chargebacks and Disputes: In the event of a chargeback or payment dispute, you agree to contact us directly to resolve the issue before initiating any chargeback or dispute process with your financial institution. We will work with you in good faith to resolve any payment concerns.

5.8 Refund Currency: Refunds will be issued in the original currency of purchase, subject to any fluctuations in exchange rates at the time of the refund. You are responsible for any applicable currency conversion fees charged by your financial institution.

6. Disclaimers and Limitation of Liability

6.1 No Warranties: The Tattoo Pathway provides the Services on an “as is” and “as available” basis. To the extent permitted by law, we make no representations or warranties of any kind, express or implied, as to the operation of the Services, the accuracy or completeness of the Content, or the suitability of the Services for any particular purpose. You expressly agree that your use of the Services is at your sole risk.

6.2 Accuracy of Information: We strive to provide accurate and up-to-date information on the Website and App. However, we do not warrant that the Content is error-free, complete, or current. We are not liable for any errors or omissions in the Content or for any actions taken in reliance on the Content, except as required by law.

6.3 Availability of Services: We make reasonable efforts to ensure that the Services are available 24 hours a day, 7 days a week. However, we do not guarantee uninterrupted or error-free access to the Services. We may temporarily suspend or restrict access to the Services for maintenance, updates, or other reasons without prior notice.

6.4 Third-Party Content and Links: The Services may contain links to third-party websites or resources. We do not endorse and are not responsible or liable for any content, advertising, products, or other materials on or available from such websites or resources. You acknowledge and agree that we shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods, or services available on or through any such website or resource.

6.5 User-Generated Content: You are solely responsible for any User Content you post on or through the Services. We do not endorse and are not responsible for the accuracy, completeness, or reliability of any User Content.

6.6 Limitation of Liability: To the maximum extent permitted by law, The Tattoo Pathway and its affiliates, officers, employees, agents, partners, and licensors shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data, or other intangible losses arising out of or in connection with your use of or inability to use the Services, whether based on warranty, contract, tort (including negligence), or any other legal theory, even if we have been advised of the possibility of such damages.

6.7 Australian Consumer Law: Nothing in these Terms excludes, restricts, or modifies any consumer rights under the Australian Consumer Law (ACL) that cannot be excluded, restricted, or modified. If the ACL applies to you, you may have rights to remedies (such as repair, replacement, refund, or compensation) if the Services fail to meet a consumer guarantee under the ACL. To the extent permitted by law, our liability for any breach of a consumer guarantee under the ACL is limited, at our option, to:

• In the case of services, supplying the services again or paying the cost of having them supplied again.
• In the case of goods, replacing the goods or supplying equivalent goods, repairing the goods, paying the cost of replacing the goods or acquiring equivalent goods, or paying the cost of having the goods repaired.

6.8 Indemnification: You agree to indemnify and hold The Tattoo Pathway and its affiliates, officers, employees, agents, partners, and licensors harmless from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your breach of these Terms, your use of the Services, or your violation of any law or the rights of a third party.

6.9 Medical Disclaimer: The information provided through the Services is not intended as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a qualified healthcare provider with any questions you may have regarding a medical condition.

6.10 No Guarantees: The Tattoo Pathway does not guarantee the accuracy, completeness, or timeliness of any information on the Services, nor does it guarantee that the Services will be uninterrupted or error-free.

7. Termination

7.1 Termination by User: You may terminate your account at any time by contacting us through the contact information provided on the Website or within the App.

7.2 Termination by Tattoo Pathway: We reserve the right to suspend or terminate your access to the Services, with or without cause, and with or without notice, for any reason, including but not limited to:

• Breach of these Terms.
• Inactivity of your account for an extended period (as determined by us).
• Engaging in any conduct that we deem harmful, offensive, or disruptive to the Services or other users.
• Any other reason at our sole discretion.

7.3 Effect of Termination: Upon termination of your account, your right to access and use the Services will cease immediately. Any outstanding payments due to The Tattoo Pathway will remain payable. We may also delete any User Content associated with your account, but we are not obligated to do so.

7.4 Survival: The following provisions of these Terms shall survive termination of your account or access to the Services: Sections 4 (Intellectual Property Rights), 6 (Disclaimers and Limitation of Liability), 7 (Termination), 8 (Governing Law and Dispute Resolution), and any other provision that by its nature is intended to survive termination.

8. Governing Law and Dispute Resolution

8.1 Governing Law: These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of Australia, without regard to its conflict of laws provisions.

8.2 Dispute Resolution: In the event of any dispute arising out of or in connection with these Terms or the Services, you agree to first try to resolve the dispute informally by contacting The Tattoo Pathway. If the dispute cannot be resolved informally, the parties agree to submit the dispute to binding arbitration in accordance with the rules of the Australian Centre for International Commercial Arbitration (ACICA). The arbitration shall be conducted in English, and the seat of arbitration shall be Sydney, Australia.

8.3 Injunctive Relief: Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights or confidential information.

9. Modifications to Terms

9.1 We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material, we will make reasonable efforts to provide at least 30 days’ notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.

9.2 By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, in whole or in part, please stop using the Website and the App.

10. Severability

10.1 If any provision of these Terms is held to be invalid or unenforceable, such provision shall be struck from these Terms and the remaining provisions shall remain in full force and effect.

11. Entire Agreement

11.1 These Terms constitute the entire agreement between you and The Tattoo Pathway regarding the use of the Services and supersede all prior and contemporaneous written or oral agreements between you and The Tattoo Pathway.

11.2 Our failure to exercise or enforce any right or provision of these Terms shall not operate as a waiver of such right or provision.

Privacy Policy

Last updated: July 2024

1. Introduction

1.1 Welcome to The Tattoo Pathways Privacy Policy:

At The Tattoo Pathway, we are committed to protecting the privacy of our users worldwide. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website located at https://tattoopathway.com/ (the “Website”) and our mobile application (the “App”), collectively referred to as the “Services.”

1.2 Our Commitment to Your Privacy: We value your trust and understand the importance of safeguarding your personal information. This policy is designed to be comprehensive and transparent, providing you with a clear understanding of our data practices and the choices you have regarding your information.

1.3 Scope of this Policy: This Privacy Policy applies to all information collected through the Services, regardless of whether you are accessing the Services through the Website or the App. It covers personal information you provide directly to us, data we collect automatically, and information we receive from third parties.

1.4 Definitions:

• Personal Information: Any information that relates to an identified or identifiable natural person. This includes but is not limited to your name, email address, phone number, billing address, and any other information you provide when creating an account or making a purchase.
• App-Specific Data: Information collected through the App, such as journal entries, tattoo records, and photos you upload.
• Website Data: Information collected through the Website, such as your browsing activity, interactions with website features, and information you provide through forms or surveys.
• Automatically Collected Information: Technical information about your device, browsing actions, and patterns, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits.
• Sensitive Information: We do not intentionally collect any sensitive personal information, such as health information, genetic data, or biometric data. However, if you choose to share such information with us through journal entries or other voluntary means, we will handle it with utmost care and in accordance with this Privacy Policy.

1.5 Your Consent: By using our Services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

1.6 International Data Transfers: Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction. If you are located outside Australia and choose to provide information to us, please note that we transfer the data, including Personal Data, to Australia and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

1.7 Legal Basis for Processing (GDPR): If you are a resident of the European Union, our legal basis for collecting and using the personal information described in this Privacy Policy will depend on the personal information concerned and the specific context in which we collect it. We will normally collect personal information from you only where:

• We have your consent to do so.
• We need the personal information to perform a contract with you.
• The processing is in our legitimate interests and it’s not overridden by your rights.
• We have a legal obligation to collect or process personal information.

1.8 “Do Not Track” Signals: We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

1.9 Contact Us:

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: support@tattoopathway.com

2. Information We Collect

2.1 Information You Provide to Us: We collect personal information that you voluntarily provide to us when you interact with the Services. This may include:

• Account Information: When you create an account, we collect your name, email address, phone number, billing address, and password.
• Payment Information: When you purchase a course or product, we collect payment information, such as credit card details, through our secure payment processor, Stripe. We do not store your full payment card information on our servers.
• Newsletter Subscription: When you sign up for our newsletter, we collect your email address.
• Contact Information: When you contact us for support or inquiries, we collect your name, email address, and any other information you choose to provide.
• Journal Entries and Tattoo Records: If you use the App, you may voluntarily provide journal entries, tattoo records, and photos.
• Social Media Information: If you interact with our social media pages or posts, we may collect information you publicly share on those platforms.

2.2 Information We Collect Automatically:

• Device Information: When you access the Services through the App, we may collect information about your device, including the device type, operating system, unique device identifiers, mobile network information, and your mobile operating system.
• Log Information: We collect information that your browser sends whenever you visit the Website. This log data may include your IP address, browser type and version, the pages of our Website that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
• Usage Data: We may collect information about how you use the Services, including the features you use, the pages you visit, the links you click, and the time spent on each page.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to collect information about your activity on the Website. Cookies are small data files stored on your device that help us improve your experience on the Website. We may also use these technologies for marketing purposes, such as tracking your browsing behavior across websites to show you relevant ads.

2.3 Information from Third Parties: We may receive information about you from third parties, such as:

• Payment Processors: We receive information from payment processors like Stripe to process your payments.
• Analytics Providers: We receive data from analytics providers like Google Analytics and Firebase Analytics to understand how you use our Services and improve them.
• Marketing Partners: We may receive information about you from marketing partners, such as Facebook, to show you relevant ads based on your interests and browsing behavior.
• Other Sources: We may receive information about you from publicly available databases, social media platforms, or other third-party data providers.

2.4 Legal Bases for Processing (GDPR): If you are a resident of the European Union, we rely on the following legal bases to process your personal data:

• Contractual Necessity: We process your personal data to fulfill our contractual obligations to you, such as processing your orders, providing customer support, and delivering the Services you have requested.
• Legal Obligation: We process your personal data to comply with legal obligations, such as tax laws and accounting regulations.
• Legitimate Interests: We may process your personal data for our legitimate business interests, such as improving our Services, preventing fraud, and marketing our products and services, provided that these interests are not overridden by your fundamental rights and freedoms.
• Consent: In some cases, we may ask for your consent to process your personal data for specific purposes, such as sending you marketing communications or using your data for research. You have the right to withdraw your consent at any time.

2.5 Data Minimisation and Purpose Limitation: We collect and process only the minimum amount of personal data necessary to fulfil the purposes outlined in this Privacy Policy. We will not use your personal data for any purpose that is incompatible with these purposes.

3. How We Use Your Information

3.1 General Purposes: We collect and use your information for the following purposes:

• To Provide, Maintain, and Improve our Services: This includes using your information to create and manage your account, process your orders and payments, provide customer support, and personalize your experience on the Website and App.
• To Communicate with You: We may use your information to send you transactional emails (e.g., order confirmations, password resets), as well as promotional emails and newsletters about our courses, products, or services. You can opt out of these communications at any time.
• To Personalize Your Experience: We may use your information to tailor the content and recommendations you see on our Services based on your interests and preferences.
• To Conduct Research: We may use anonymized and aggregated data derived from your information to conduct research and analysis to improve our Services and understand industry trends. This research will not identify you personally.
• To Comply with Legal Obligations: We may process your information to comply with applicable laws, regulations, legal processes,or governmental requests.
• For Direct Marketing: With your consent, we may use your email address and other contact information to send you marketing communications about our products, services, or promotions. You can unsubscribe from these communications at any time by clicking the “unsubscribe” link at the bottom of the email or by contacting us at support@tattoopathway.com.
• For Profiling: We may analyze your interactions with the Services and your purchase history to create a profile of your interests and preferences. This allows us to personalize your experience and offer you more relevant content, products, and services. You can object to this processing by contacting us at support@tattoopathway.com.

3.2 Specific Uses of Information:

• Account Information: We use your account information to manage your account, process your orders, and communicate with you.
• Payment Information: We use your payment information to process your payments and prevent fraud.
• Journal Entries and Tattoo Records: We use this information to provide you with a personalized experience within the App and, with your consent, for research purposes.
• Device Information: We use device information to optimize the App’s performance and ensure compatibility with different devices.
• Log Information, Usage Data, Cookies, and Similar Technologies: We use this information to analyze trends, administer the Website, track users’ movements around the Website, and gather demographic information about our user base.

3.3 Legal Bases for Processing (GDPR): If you are a resident of the European Union, we rely on the following legal bases to process your personal data for the purposes described above:

• Contractual Necessity: We process your personal data to fulfill our contractual obligations to you, such as processing your orders, providing customer support, and delivering the Services you have requested.
• Legal Obligation: We process your personal data to comply with legal obligations, such as tax laws and accounting regulations.
• Legitimate Interests: We may process your personal data for our legitimate business interests, such as improving our Services, preventing fraud, and marketing our products and services, provided that these interests are not overridden by your fundamental rights and freedoms.
• Consent: For certain activities, such as sending you marketing communications or using your data for research, we will obtain your explicit consent before processing your personal data. You have the right to withdraw your consent at any time.

4. How We Share Your Information

4.1 Sharing with Third-Party Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business and providing the Services. These service providers have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose. This includes:

• Payment Processors: We use Stripe to process payments. We do not store your full payment card information on our servers. Stripe’s privacy policy can be found at https://stripe.com/au/privacy.
• Cloud Storage Provider: We use Google Firebase/Firestore to securely store and sync your data. Google’s privacy policy can be found at https://policies.google.com/privacy.
• Email Service Provider: We use Postmark to send transactional and marketing emails. Postmark’s privacy policy can be found at https://postmarkapp.com/privacy-policy.
• Other Service Providers: We may use other service providers for purposes such as web hosting, data analysis, marketing, and customer service. We will always ensure that these providers have appropriate data protection measures in place.

4.2 Sharing with Research Partners: If you consent to participate in research, we may share your anonymized and aggregated data with research partners. This data will not contain any personal information that could identify you.

4.3 Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

4.4 Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:

• Comply with a legal obligation.
• Protect and defend the rights or property of The Tattoo Pathway.
• Prevent or investigate possible wrongdoing in connection with the Services.
• Protect the personal safety of users of the Services or the public.

4.5 Aggregate Information: We may share aggregated or de-identified information that does not directly identify you with third parties for various purposes, such as analytics, research,

5. Your Choices and Rights

5.1 Accessing and Controlling Your Personal Information: You have the right to access, correct, update, or request deletion of your personal information. You can do this by:

• Logging into your account: You can directly access and manage most of your personal information within your account settings.
• Contacting us: If you are unable to access or update your information through your account, you can contact us at support@tattoopathway.com to request assistance.

5.2 Marketing Communications: You can opt out of receiving promotional emails from us by following the unsubscribe instructions included in these emails or by contacting us at support@tattoopathway.com. Please note that even if you opt out of receiving marketing emails, we may still send you non-promotional communications, such as emails about your account or our ongoing business relationship.

5.3 App Preferences: Within the App, you can manage your preferences for data syncing and other app-specific settings.

5.4 Your Rights Under the General Data Protection Regulation (GDPR): If you are a resident of the European Union, you have the following rights under the GDPR:

• Right to be Informed: You have the right to be informed about how your personal data is being collected, used, and shared.
• Right of Access: You have the right to request access to your personal data and to receive a copy of it in a structured, commonly used, and machine-readable format.
• Right to Rectification: You have the right to have your personal data corrected if it is inaccurate or incomplete.
• Right to Erasure: You have the right to request the deletion or removal of your personal data under certain circumstances.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain circumstances.
• Right to Data Portability: You have the right to request that we transfer your personal data to another organization or to you in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data under certain circumstances.
• Right not to be subject to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

To exercise any of these rights, please contact us at support@tattoopathway.com.

5.5 Your Rights Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA): If you are a California resident, you have the following rights under the CCPA and CPRA:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we collect about you, the categories of sources from which we collected your personal information, our business or commercial purpose for collecting your personal information, and the categories of third parties with whom we share your personal information.
• Right to Delete: You have the right to request that we delete any personal information we have collected from you.
• Right to Opt-Out of Sale: You have the right to opt out of the sale of your personal information. We do not sell your personal information.
• Non-Discrimination: You have the right not to be discriminated against for exercising any of these rights.

To exercise any of these rights, please contact us at support@tattoopathway.com

6. Data Security

6.1 Security Measures: We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption: We use industry-standard encryption protocols, such as SSL/TLS, to secure data transmission between your device and our servers.
• Secure Storage: Your data is stored on secure servers with restricted access and regular backups.
• Access Controls: We limit access to your personal information to authorized employees and contractors who need to know that information to operate, develop, or improve our Services.
• Regular Security Assessments: We conduct periodic security assessments to identify and address vulnerabilities.

6.2 No Guarantee of Security: While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. No method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur.

6.3 Your Responsibility: You also play a role in protecting your personal information. You should choose a strong password for your account and avoid using the same password for multiple online accounts. You should also be careful about sharing your personal information online.

7. Data Retention

7.1 Retention Period: We will retain your personal information for as long as your account is active or as needed to provide you with the Services. We may also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

7.2 Deletion of Data: If you wish to delete your account or request that we delete your personal information, you can do so by contacting us at support@tattoopathway.com. We will make reasonable efforts to delete your information from our records, but please note that some residual information may remain in our backup systems or for legal purposes.

7.3 Anonymized Data: We may retain and use anonymized and aggregated data derived from your personal information indefinitely for research and statistical purposes. This data does not identify you personally and cannot be used to track you.

8. Children’s Privacy

8.1 We do not knowingly collect personal information from children under the age of 13. If you are under the age of 13, please do not submit any personal information through the Services. If we learn that we have collected personal information from a child under the age of 13 without verification of parental consent, we will take steps to delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at support@tattoopathway.com.

8.2 If you are a resident of the European Union and under the age of 16, you confirm that you have obtained parental consent before creating an account and using the Services.

9. International Data Transfers

9.1 Your personal information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

9.2 Specifically, we may transfer your data, including Personal Data, to Australia and process it there. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws.

9.3 If you are a resident of the European Union, please note that we may transfer your personal data to countries outside the European Economic Area (EEA). These countries may not have data protection laws that are as comprehensive as those in the EEA. However, we will only transfer your data to countries that have been deemed to provide an adequate level of protection by the European Commission, or we will ensure that appropriate safeguards are in place to protect your personal information, such as Standard Contractual Clauses.

10. Changes to this Privacy Policy

10.1 We reserve the right to update or modify this Privacy Policy at any time and for any reason, at our sole discretion. We will notify you of any changes by posting the new Privacy Policy on the Website and/or through a notification within the App.

10.2 It is your responsibility to review this Privacy Policy periodically for any changes. Your continued use of the Services following the posting of any changes to this Privacy Policy constitutes acceptance of those changes, we will provide you with additional notice (such as adding a statement to our homepage or sending you an email notification) before the changes become effective.

11. Contact Us

11.1 If you have, please contact us by email at support@tattoopathway.com